I hate alarm clocks so much that I love them. I always have to choose the loudest and most annoying alarm available to wake me up and this is it. Very easy to set the time and alarm. The instructions are very easy. I set Clocky down on the other side of the bedroom each night and when it goes off I have to get up to turn it off. I have no choice. If you don't get up this little character will shut off but then start rolling around all over your floor! It's amazing and I love it.